Google has decided to give new life to his virtual market for Android, expanding the content available to users and changing their names from the Android Market to Google Play. The goal is to create, in user, a new perception of the store, which until now has not found great recruits from app developers to pay for a variety of reasons, from the fragmentation of Android to the fact that the Apples App Store has always been more profitable than the Google Market.
Steven Elop said that Nokia smartphone in the world today is all a war of ecosystems, where the big names have to be able to make it as palatable as possible, and their proposals. E in this context that we must see the “rebranding” the Android Market. Also from the point of view of the name, in fact, the change is in favor of the holding of Mountain View. From Android Market, which has always been seen primarily as a virtual marketplace where you can download free app, you go to Google Play, a reason I guessed as much. The word “play”, in fact, English is used to indicate the act of watching videos, listening to music and, of course, play. Play with Google, then, the app will no longer be the main part of Google’s virtual store, but will be complemented by a wide range of new content.
Apart from the change of name and icon, Google Play remains the same; with the only difference is that the content being offered to users. From this point of view, Google still has a lot of work and must seek to strike deals with major music companies and TV, to offer its users that are absolutely first rate.