Nokia has announced, yesterday, the sales results of the first quarter of 2012. The report published by the Finnish highlights that there has been a decline in sales, not just smartphones, but also of mobile phones in general. It’s one thing that we realized we were when we compared the numbers of sales with those of Nokia and Samsung as noting the company of Taiwan for the first time has sold more than Finnish.
To revive the fortunes of this decline, Nokia has decided to rely on Windows Phone, the mobile operating system developed by Microsoft, and offer users the Lumia 800 and Lumia 900. Will the combination of Nokia – Windows Keilaniemi to help the company to return to competitive market?
There are some elements that could indicate a possible return of Nokia, not least in terms of profits. First, the Lumia has an average selling price by about 70% higher than smartphones with Symbian: 220 euros compared to slightly less than 130 euros. Nokia can justify this price difference by saying that he had become a Symbian operating system no longer able to attract users and, therefore, to compete in the market. For this reason it was necessary to sell to less.
Nokia also has enough cash to invest to spread its phones powered by Windows. We talk a little less than $ 5 billion of cash that the company could theoretically decide to spend, in addition to the $ 250 million that Microsoft has invested so far to “push” sales of Lumia.
In conclusion we can say that the ‘pursuit of Android and iPhone OS, currently the market leader, is still long, but Nokia has the right cards to do well.