RIM‘s efforts seem not to bring the desired results. Nielsen released a report showing the situation in the market a few years ago was dominated almost exclusively by BlackBerry: the American one.
The evidence, Android (51%) and IOS (iPhone only with 34%) share now the largest percentages necessarily leaving the second floor of the products by Research In Motion (8%). Just look at any other studio in the enterprise sector to see that more and more companies are migrating to other platforms.
The specter of blackouts in October last year is still in the memories of the companies that have suffered significant economic damage. Yet society does everything to get this valuable range of users, from the new CEO (Heins, the most optimistic of the world), hats, admits publicly to use as a second telephone terminal of the competition to stay updated on what the market offers. The recovery of RIM will be difficult, even more after the delay to the launch of 10 new BlackBerry devices, expected in January 2013.
However, despite the financial crisis affecting Canadian society, forced to cut staff and sell certain goods (one of two private jets), the direction being taken seems to be the right one: (r) to innovate in the development of the app. Even an Italian came on board this ship in distress: he is Luke Filigheddu, entrepreneur and manager known on the international scene, now the new BlackBerry Developer Evangelist for the Italian market. A bit ‘of typhus is a must: Luke wishes!
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